Merchants/Retailers
WELCOME
The Healthy Baking Company specializes in vegan, gluten free, non-GMO, nut free energy bars. Our no fads, no fuss, no frills, honest to goodness approach has gained us many loyal fans. We make heart-healthy, heart-shaped oat'meal' bars that are nutritiously sound, and naturally energizing fuel for ANY body. These bars balance & sustain without the blood sugar spikes, or low crashes. We also make densely-decadent coconut bars with only 2 main ingredients. We take pride in our products. The quality of ingredients we use, and the testimonials we receive speak volumes. Your patrons are ours too, so we want you to have the best for them.
SEE BELOW FOR OUR PRODUCT LINE OF:
Heart-shaped Oat Bars and Oat/Coconut/Hemp Bars, and bar-shaped Coconut Bars
HISTORY
In 1982 'Joy of Cookies' began with the "all-American cookie." A decade later (at the request of our retail customers) we entered the world of healthy superfoods, and created a perfect food. We put "healthy" into energy bars and word of mouth helped us to spread our boundaries from local to nationwide health food stores, cafes, gyms, and college campuses.
A 40 YEAR START-UP
We are in almost every state in the union, but not nearly everywhere. We have no brokers, or state wide sales reps, or distributors, so we are still a new bar to so many stores and consumers. Folks are so surprised to receive the gift of samples and can't believe they've never heard of us, and how fast they move from their counter tops and shelves. Our power bars originated before the market became saturated with energy bars. We have staying power and are still on the leading edge of healthy.
Contact us to try some.
BAKED YESTERDAY. PACKAGED TODAY. SHIPPED TOMORROW.
We do not use distribution channels as to avoid warehousing our natural and preservative-free products which are baked in small batches and shipped direct to you via UPS from our Oakland, California facility. Shipping isn't much, and our clients incorporate that cost into their retail cost.
ALLERGENS: We do not outsource. Baking in our small home-grown bakery helps us keep an environment that we can control without the possibility of cross-contamination. Allergens out. And as fresh as fresh can be.
ESSENTIAL FOOD: Feel free to help us market our products in your establishments. Our bars were made with your health-conscious patrons in mind. Essential fuel in so many ways, to so many folks… every day.
SINCE THE EARLY 1990's:
Many loyal fans know us as we were for almost 3 decades: Heart Thrive & California Suncakes.
NEW (re-brand):
In March of 2020 we rebranded to The Healthy Energy Bar ("THE Bar")
Eight great flavors. Same great recipe. And along with a new trendy updated package design -- we attracted a younger demographic -- and of course our old fans remain gold. Loyalty speaks volumes.
OUR PRODUCTS LINES & PRICES:
We do NOT have a merchant 'store' per se, so below are your wholesale prices. For these prices, they must be ordered direct by calling 510.658.3700 or email us at: Orders@TheHealthyBakingCo.com
The Healthy Energy Bar: "an oat 'meal' to get you going"
WS: $10.66/half-dozen ($1.77/2oz heart) --- Ret: $2.79-$3.35 (as of July 1, 2023)
Eight flavors: Got Apricot, Cranberry Orange, Apple Cinnamon, Delightful Date, Lemon Poppyseed, Chocolate Chip, Raisin Spice, Chocolate Orange
Keep back-stock in freezer as refrigerator will dry them out.
Coffee House Bar: "a cookie without the B.S. (No Bad Stuff)"
WS: $10.76/half-dozen ($1.79/2oz heart) --- Ret: $2.79-$3.35 (as of July 1, 2023)
Four flavors: Hot Hot Cacao, Chai Chai Chai, Mexican Coffee, Ginger Brew'd
Many cafes carry these in the unwrapped version. See 'Bar in a Jar.' They include the extra Matcha Green Tea flavor which is the only flavor that does not come wrapped.
Keep back-stock in freezer as refrigerator will dry them out.
Bar in a Jar: "a cookie without the B.S. (No Bad Stuff)"
WS: $21.52/dozen ($1.79/2oz heart) --- Ret: $2.79-$3.35 (as of July 1, 2023)
Five gluten free, vegan, soy free, flourless coffeehouse flavors: Hot Hot Cacao, Chai Chai Chai, Mexican Coffee, Ginger Brew'd, Matcha Green
This is the UN-wrapped version of Coffee House Bar with one additional flavor (Matcha Green Tea).
They are displayed and served from our cookie jars (one flavor per jar) and each jar holds approximately 16 heart-shaped bars. Some cafes have room for one jar and sell 12 dozen in a month. Some have two flavors and some have space for five jars!
Packed in one dozen increments per flavor in a plastic twist-tied bag with a colored tissue (that matches the color of the jar-tag) in between every bar.
Handsome flat-topped acrylic air-tight jars sold separately which include a hanging jar tag stating the flavor, ingredients, and nutritional facts. Unless you have an airtight jar we highly recommend using these affordable jars. The first jar is free. With a tight fit, the bars should last six weeks with the it closed and locked after each use. Exposed to the air in your bakery case, they will dry out fast.
Load your jars (a single flavor/jar) by stacking neatly one on top of the other. Then gently drop a few down the sides. Loosely. A tight fit will cause breakage.
Excellent for cafe counter tops. You’d be surprised how fast they fly out of these jars. We say, “one smell and they sell." So if you have a curious customer, simply open the jar, and they’ll be a consumer.
Keep back-stock in freezer as refrigerator will dry them out.
Maxaroon: "a not too sweet coconut treat"
WS: $10.76/ half dozen ($1.79/2oz heart) --- Ret: $2.79-$3.35 (as of July 1, 2023)
Six gluten free, vegan, soy free decadent coconut flavors: Minty Chocolate, Sea Salty Maple, Ginger Pina Colada, Chocolate Orange, Lemon Poppy Seed, Yellow Curry Ginger
Display on end tables, counter, or register. If displaying on aisle shelves, PLEASE display as many flavors (one flavor per box) as you have room to fit, like your other energy bar vendors have theirs displayed. If only one display is on your aisle shelf they certainly will get lost .... never seen by your patron. Counter tops are where patrons shop and a display there can hold several flavors. However aisle items are familiar go-to items, but this bar will never be seen if not spread out in several (at least 3) displays, one flavor per display as you have for other energy bar vendors!! These bars will move fast in your aisles, as long as they are seen. Folks love to find a new bar!! Again patrons know exactly what they are looking for on aisle shelves. The only way to find something new is to have it stand out.
Clip strips are also available for display.
Neither refrigeration nor freezer is necessary.
HandleBAR - "Coconut fuel to Ride On!"
WS: $10.76/half dozen ($1.79/2oz heart) --- Ret: $2.79-$3.35
Six gluten free, vegan, soy free decadent coconut flavors: Just Ginger, Mocha Java, Matcha Green, Chocolate Vanilla, Cacao Chili, Spiced Chai.
See Maxaroon above for details. These are the same recipoe as the Maxaroon bars. The only difference is the name and the flavors.
ADDITIONAL NOTES:
SHIPPING
If you are in a remote area, shipping tends to be higher. Otherwise it's typically $10-$15.00 depending on the state you are in. The suggested retail prices are $2.79-$3.35 which takes shipping into consideration.
No minimums: Most customers begin with a small order of half dozen per flavor.
Display at end tables or register. Please not in aisles unless using at least three displays. Keeping your displays fully loaded is appealing to consumers.
PLEASE FREEZE back stock. NOT cooler/refrigerator which will dry them out. May also use the freezer as your display, or to store until your display needs reloading.
FREE BOX DISPLAYS Save your counter-top/end table box displays for refills with your following orders. Additional free displays may be ordered. Aisle displays will be replenished on every order. Some stores use one box per flavor, while others mix i& match in a single display. Some have a few displays throughout their store.
COOKIE JARS for 'Bar in a Jar' are $11.00. The first one is free.
SHELF-LIFE outside the freezer is three months. We recommend freezing what you don't fit in your display for your order of The Healthy Energy Bar and CoffeeHouse Bar. Please do not put near heat generating objects or direct sunlight with the exception of the Maxaroon & HandleBAR which likes to be room-temp and does not need to be frozen. On a cold day the coconut bars become hard, and are best enjoyed slightly softened. There is a 4-digit packaged date code stamped on each unit showing a letter to correspond to the month, a 2-digit code for the day of the month, and a number signifying the year at the end. The three-four month shelf life does not begin until they are removed from your freezer.
CALL if you have an issue. The phone # is on the display & on the individual packages. And right here..... 510.658.3700
PAY monthly by credit card, or the old fashioned way --- via check. Remit payment to: PO Box 841 Lafayette, CA 94549
ORDERING: We are still here (half-time) doing what we do best. Making great bars and calling you (the old-fashioned way) every month to see what we can send your way. Likewise, you too may email, or call (leave us a message) with your order:
orders@TheHealthyBakingCo.com
ph: 510.658.3700
HEART-FELT REVIEWS (see more on our Heart-Felt reviews page)
"Excellent products for a vegan! Would suggest more people and vendors give this product a try. I'm thrilled to have stumbled across it -- such an excellent source of nutrition! Thanks so much!" - K. Krebs Florence, KY
"A very efficient merchant with very easy to understand shipping policies. I love shopping where I know what I am dealing with and when I am going to get my product." - C.B. Santa Cruz, CA
"Learning about all the good ingredients inside your food bars is really amazing – it just proves that people can make healthy packaged food and that even us busy New Yorkers can eat right on-the-go." - B.M. New York, NY
"This is the only healthy snack bar I can eat, I can tolerate some of the small amounts of allergens like the soy, and I feel great after eating one. So if you ever go out of business I don't know what I will do short of asking you for the recipe!" - Clayton R.L.(email)
"I love these snacks. They are delicious, nutritious, and satisfying. I highly recommend them to everyone. They respond quickly to orders and I am always surprised at how fast they arrive. Thank you." - H.E. North Andover, MA
“The world needs more merchants that conduct business like The Healthy Baking Company! They provide excellent customer service. They have a genuine concern for customer satisfaction. I do A LOT of internet purchasing, and rate them among the "top 3" of companies I purchase from regularly. Top notch products and service!" - V.S. Cosby, MO
"I am an obesity researcher at a food policy institute so I am especially inclined to pay compliments when I come across worthwhile food products. Our world is full of processed foods, the staple of the American diet. A healthy unprocessed snack or meal replacement (especially one made in an environmentally friendly way) always makes me happy." - C.D. New Haven CT
QUICK LINKS:
The Healthy Energy Bar CoffeeHouse Bar Bar in a Jar Maxaroon HandleBAR
Heart-Felt Reviews Photo Gallery Our Story Doctor Recommended
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